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Awhile back, we had reported that Tyler Brûlé thought SNSD was one of Korea’s potential exports. For those of you who don’t know him, he is the editor in chief of global culture style magazine Monocle. On an interview on Bloomberg TV recently, Brûlé stated that Kpop is Korea Republic’s most effective and powerful weapon”.He goes on to say, “Samsung, Hyundai and LG are the brand names of Korea Republic’s largest exports but now, what actually appeal to most people are Korea’s power brands such as BoA, SNSD, Epik High, Super Junior and other Kpop singers”.
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