Awhile back, we had reported that Tyler Brûlé thought SNSD was one of Korea’s potential exports. For those of you who don’t know him, he is the editor in chief of global culture style magazine Monocle. On an interview on Bloomberg TV recently, Brûlé stated that Kpop is Korea Republic’s most effective and powerful weapon”.He goes on to say, “Samsung, Hyundai and LG are the brand names of Korea Republic’s largest exports but now, what actually appeal to most people are Korea’s power brands such as BoA, SNSD, Epik High, Super Junior and other Kpop singers”.
On February 21st, SBS-CNBC News broadcasted an interview with Intel Korea’s Han In Soo, discussing SNSD as the new faces of Intel Asia. Going past the label as ‘just another girl group’, the girls have moved on to become Hallyu stars, representing one of Korea’s most important and exportable facet- KPop. With their relatively new status as an international group, SNSD have become the target models for big name corporations. This time, Intel Asia won the coveted business deal, and here’s their interview to show the effects of working with the girls!
It looks like SNSD’s Dior endorsement campaign is really starting to ramp up.
After recently appearing, and quite stunningly I might add, in magazines showcasing Dior’s cosmetic range, the girl’s are at it again, this time rocking sleek and classy tote bags for Lady Dior, in the March issue of Cosmopolitan.
The girls’ are ballin’ are they not? God I love this SNSD/Dior collaboration!
Credit: DC_TaeYeon@twitter (pictures); cantthinkofaname@soompi for the tip.
Written by: mikechi@snsdkorean