Awhile back, we had reported that Tyler Brûlé thought SNSD was one of Korea’s potential exports. For those of you who don’t know him, he is the editor in chief of global culture style magazine Monocle. On an interview on Bloomberg TV recently, Brûlé stated that Kpop is Korea Republic’s most effective and powerful weapon”.He goes on to say, “Samsung, Hyundai and LG are the brand names of Korea Republic’s largest exports but now, what actually appeal to most people are Korea’s power brands such as BoA, SNSD, Epik High, Super Junior and other Kpop singers”.
It’s one thing for a company like Samsung or LG to be recognized as one of Korea’s top exports but it’s another thing when Kpop music is considered an important image to Korean culture. It shows just how great of a reputation their music industry has in the eyes of the rest of the world.
Brûlé then says, “As we progress into the digital era, Kpop has been reaching out to fans around the world through YouTube.” The interview ended with videos of what fans do best, parodies and covers (of the Wonder Girls).
Here’s the actual clip:
uploaded by coverbase
source; fanwonder.com , Nate.com/Money Today
written by Boss Lady