The ‘2011 MelOn Music Awards‘ was held last night, 24th November, in the Seoul Olympic Stadium. SNSD has previously had tremendous success at these awards, taking home the ‘Artist of the Year Daesang’ (top award) in 2009 & 2010, the ‘Song of the year Digital Daesang’ in 2009 amongst a whole string of other awards. Whilst we all knew it was unlikely for SNSD to take home any awards this year due to their extremely late comeback, the girls still took home the ‘Global Artist Award‘ for having the greatest popularity in Korea and Overseas!

Unfortunately, SNSD were not able receive their award in person due to scheduling conflicts and thus their acceptance speech was shown through a pre-recorded video.

Rough translation under the cut…

 

Hello! We are Girls’ Generation!

Thank you for giving the ’2011 Global Artist Award’ to Girls’ Generation! Is this an award for singers who made it to the worldwide market?

We’re regretful that we cannot attend the award ceremony but we are happy to conclude the year by receiving an award from the ’2011 MelOn Music Awards’. Recently, K-pop fever is spreading to the world and we feel proud as K-pop singers. We hope that people will continue to love Girls’ Generation a lot. Thank you!

 

2011 has definitely been the year of the ‘Hallyu wave’, with Kpop concerts being held all over the world, awareness of Kpop has been growing throughout, even down under! SNSD has definitely been at the forefront of the Hallyu wave and are completely deserving of this award. Congratulations girls!

 

*BONUS* – not sure where this picture of the Jung sisters came from but they’re so cute i just had to share it. 🙂

Sources: imwhywhy@fanwonder.com, INYch2@youtube.com, Newsen, tvdaily.co.kr, spiceshoe@soshified.com, Meehyun@soshified.com, Econxp@soompi