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With a title like that you know you can expect some major unloading. The original article was rather short, however, so I felt a little lead-in was necessary. I hope you guys don’t mind =] Oh, and for our health-conscious readers…:

the following article may contain traces of my (plotbunny’s) personal opinion. I feel it’s also important to note that my views do not necessarily reflect those of the rest of the staff here at SNSD Korean.

With K-pop fast becoming a global phenomenon, current music standards find themselves on the chopping block. In Japan, where the Hallyu wave continues to influence musical tastes and South Korean songs have already infiltrated and, in some cases, dominated Japanese charts, idol comparisons have become common practice among fans. It goes without saying that both countries have their own collective ideas regarding pop music. Origin, musical appeal, presentation, the process by which idols are “made” – these are all elements that define the Asian pop music industry and the success of the individual artists. Almost all of the major decisions that go into making and promoting a group, such as the group’s concept and focus areas, are planned long before the group’s members even know each others names.  The industry is a carefully calibrated machine. So what happens when you throw a wrench, and not just any wrench, but a completely new kind of wrench that right-minded audiences can’t possibly ignore, into the gears? Will everything that has been accepted up until this point come to a screeching halt?

Say hello to your wrench(es)!


On February 11th a tweet by Japanese composer and producer Ryosuke Imai suggesting that Japan take a few leaves out of South Korea’s pop music book appeared. The tweet said:

I have watched AKB48′s performance on Fuji TV’s FNS Song Festival. The music, vocal projection, dance, style and everything are lacking behind SNSD. There’s nothing comparable“.

He also added,

Composers and artists will be feeling the crisis as much as I do. It’s useless to just voice out complaints. A cooperation to remedy the situation is necessary“.

Here are the performances he’s referring to:

(J-Perf) AKB48 – Beginner 101204 FNS Music Festival 2010 (AsianMVPV)

(I don’t know why this video’s being difficult >__> Anyway, I’d recommend opening it in a new tab…after that I’m not really sure)


Ryosuke Imai is one of Japan’s top producers, having worked with some of the most well-known Korean and Japanese artists, including BoA, Rain, Crystal Kay and Ayumi Hamasaki.

Keep in mind that while he insisted the country as a whole was lacking in the area of pop music, he also only mentioned AKB48. The view would almost certainly change if he were to replace SNSD with ‘KARA’ and AKB48 with ‘Perfume’. Then again, AKB48 is considered Japan’s top girl group at the moment, the same title SNSD holds in Korea, so perhaps the comparisons were actually on the mark in terms of status? Either way, Imai wants to improve upon the market in Japan and it sounds like he’s willing to work with South Korean entertainment agencies to make it happen. More positive international relations will hopefully lead to greater musical success in the future in both countries.

I’m really interested in what you all have to say about Imai’s tweet and the outlook of the Hallyu wave in Japan. Comments are encouraged! But please, play nice everyone!

source: fanwonder

written by: plotbunny@snsdkorean