On February 21st, SBS-CNBC News broadcasted an interview with Intel Korea’s Han In Soo, discussing SNSD as the new faces of Intel Asia. Going past the label as ‘just another girl group’, the girls have moved on to become Hallyu stars, representing one of Korea’s most important and exportable facet- KPop. With their relatively new status as an international group, SNSD have become the target models for big name corporations. This time, Intel Asia won the coveted business deal, and here’s their interview to show the effects of working with the girls!
SBS-CNBC: SNSD had performed for Intel on January 18th when they were promoting their new product. Also, the music video of SNSD in collaboration with Intel has been revealed. I heard the reaction was great, was it?
Han: Yes it was. The music video’s title is “Visual Dreams”. It received a lot of attention and appreciation online. Even though January 18th was a cold day, many reporters still reported about the event. Over 200 reporters attended the event.
SBS-CNBC: What were the reports mainly about?
Han: Many of them focused on the financial value and marketing effects. The news of SNSD and Intel was even on MBC 9 o’ Clock news. The main things reported was this – ‘Our nation’s girl group have gone beyond hallyu and entered the world marketing models’. To illustrate further – ‘our nation’s girl groups have international effect through online and social media. Therefore, they are receiving global industries’ love calls’. The news also talked about – ‘With SNSD modeling for Intel as a start, girl groups’ financial values are starting to rise’. Financial Today published articles about ‘IT Brands, How Much Financial Effect Will It Receive From Collaborating With Hallyu Idols?’ and also – ‘The first experiment of this marketing strategy will be Intel’.
SBS-CNBC: Well, besides the financial values, what else is attracting the public’s attentions?
Han: eToday reported ‘Industries are eager to model girl groups to approach the ‘Younger Generations”. It was a report about how industries have raised their image through online marketing and social networking. Especially B2B industries are focusing on promotions for 2nd time customers, not 1st time customers. Also, the fact that industries (that does not make complete products) are strengthening their public relations have caught attention. Intel was used an example as this. The fact that Intel produces CPU, but still chose SNSD as their model was very ‘shocking’.
SBS-CNBC: So far, how is the effect of using SNSD as a marketing strategy? Even though it might be hard to say considering it has only been 1 month since their collaboration.
Han: Because this marketing strategy has just recently set off, so I can’t tell you the effect exactly. However, about a month after SNSD started modeling for Intel, ‘HanGook KyungJae’ talked about SNSD’s marketing results. It’s pretty interesting. “‘Visual Dreams’, a song composed to promote Intel, has reached 5 million clicks just in their official website.” Also, they reported, ‘Just 48hours after the release of the music video, it reached 1 Million views’. The reports were mainly stating the effect was favorable. Such a result was probably possible because of online communication and the use of entertainment to garner the interest among the younger generations.
SBS-CNBC: Then what do you think can be concluded through SNSD and Intel’s collaboration?
Han: By summarizing the things above, major presses talk about 3 things from this collaboration. First, it is a known fact that K-Pop has a great effect in Asia, and global industries further confirmed this fact by selecting girl groups as their models. Secondly, industries have started to take actions to approach the younger generations. Lastly, K-Pop great effect has went oversea and became global. Also, considering Intel only released SNSD’s music video only online and not on TV commercials, Intel is mainly focusing on using online communities to globally promote themselves.
SBS-CNBC: We believe that now SNSD’s marketing activities in Asian region have also started.
Han: Now, the marketing activities for the Asian region in Taiwan and other Asian countries have begun. yesterday, I got in touch with the public relations representative for Taiwan and I was told that currently, SNSD’s music videos and advertisement pictures are rapidly spreading and shared across the region through the internet. We are also thankful to have received some constructive and helpful e-mails. From the entertainment industry’s point of view, participation of global companies as advertisers seems to be greatly welcomed. We hope that this sort of collaboration would enhance the entertainment industry as well as the Korean wave. The Intel-SNSD collaboration marketing in each Asian region is the beginning. The huge success of this global marketing will not only bring good news to SNSD’s fans but also to many other parties.
Source: sbscnbc.sbs.co.kr; Taengfan@fanwonder.com
SNSD Korean 
so cute!!!!!!
Genie Demo ver. (I Just Wanna Wish)
[http://youtu.be/XTumYYIGnRg]
Very Interesting report, Herro; thanks for posting it 😉 😀 !!! Does this mean that the “Intel-SNSD” campaign will “visit” every Asian city this year ? I sincerely hope so 😉 !!! May the ads come to Singapore soon 😀 😀 😀 !!!!
maybe! intel says “The Intel-SNSD collaboration marketing in each Asian region is the beginning” so keep your hopes up!
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lol cool. I’m still looking forward to the day when I can see SNSD on the giant TVs in Singapore’s shopping districts haha
Oh my wow! 🙂
This is just the Beginning! 😀
I can’t wait for this! 😉
SO CUTE BAM BAM!
so far i havent seen one in my local place yet
ut if they are to put it out, i’ll steal it…..haha….
SNSD is juz getting better n better’
SNSD, fighting! ^^
yup yup cant wait to see snsd everywhere in Singapore too!!=)
it has begun….not just the Asian domination…SOSHI DOMINATION OF THE WORLD AHAHAHAHA
I can’t wait.
Andy wanted me to say this,since he’s like still…gone, lol
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Once again, this article shows that collaborations between manufacturing industries (Like Intel, a computer company) and well-known/popular groups (Like SNSD, among others) are proving to be more than fruitful for the rest of us around the world. You have the immense popularity of korean groups sweeping the world by storm in the K-Pop phenomenon (which provides the aesthetics), along with companies like Intel inventing, creating and manufacturing new products to help make our lives better, technologically speaking.
Despite Intel’s and SNSD’s formidable reputation in their respective areas, it appears that there is something lacking, a very minute sense of privation in a certain spot, if you ask me. When you bring SNSD into the mix, you have the fanbase/umpteenth number of loyal SONEs’ all around the world following them, responding immediately at the slightest twitch of news popping up regarding our beloved ladies anywhere; Latest. Their [Insert every synonym for beautiful] aesthetics provides a resume/repertoire which fits the criteria for advertisements in the eyes of major corporations. Intel could pretty much promote its new products on its own, seeing as how it’s a major technological powerhouse (Correct me on that one please) and Intel has its familiar crowd of consumers.
But with such a large window of opportunity present, it opens up a lot of ideas previously never thought of before when you combine SNSD and Intel together (Anyone and everyone too), perhaps even to the point that it may be a foray/pioneering practice never executed flawlessly before. Collaborations like this may be the standard in the future, but with SNSD and intel working in tandem simultaneously (Maybe even with other major companies for the foreseeable future) concurrently, it introduces us to a whole new world of things; An abundance of ideas. If having a musical juggernaut like SNSD in your life is good for you, and Intel with their [Insert random word for ameliorating(?)] technological advancements in aiding us in a world where the virtual world is fast becoming incorporated with the real world, I don’t see any detriments with this relationship or anything for that matter.
This post has been rendered TL;DR and probably doesn’t make sense at all.
lmao i forgot to copy and paste his point about introducing the sones and regular consumers together and all the funny stuff he wrote about bigger consumer profit and banking on advertisments and god knows what, introducing new things and even more stuff.