2010/10/20 10:31 am
To Yuri anyways! aha. ha.. D:
Anyways, you probably know that Daum paid good money recently to make Soshi wallpapers and screensavers for the world to stare at for hours on end. Similar to its rival, search portal Naver also featured some SNSD love last week, but in the form of advertisements of other companies. Yoong completely took over both the top and side banners with Domino’s and INNISFREE advertisements!
Speaking of advertisements, it is well known that our Deer Yoona has a good number of endorsements under her belt with companies such as Clean & Clear, YeJiMin, and S-Oil. The company that you would often associate with Yoona however, is probably INNISFREE. It seems the company just can’t get enough of the girl, but what were their reasons for selecting her in the first place?
This is the story of Yoona’s selection, progress, and results as the face of Innisfree, thanks to silis for translations:
1. The backgrounds for selecting Yoona as the model
Yoona who is active in various fields as singer, actress and so on has the fresh, clear, clean and pure image, and her image on TV shows and in her daily lives is natural and not made up. Therefore we concluded that she will go well with our nature brand Innisfree.
Of special note is the fact that she has enjoyed using her Innisfree products in her actual daily lives, and in broadcasts(in variety shows like Family Outing) she was seen using Innisfree products. These things show how she is loyal to the brand, and she is a walking ambassador of the brand. As such it has been concluded that she is appropriate as the Innisfree model resulting in our selection.
2. Some interesting episodes during the selection process
Innisfree never used a singer as our model before, so there were some worries when the talk of the model was started.
But the point that she also was an actress for dramas, and that she was beauty model for magazines since young were considered and the modeling contract was proceeded, and the result is quite a success!
Also there were many Japanese tourists visiting Myungdong(shopping district in Seoul) and many brand shops employed hallyu stars as models but Yoona for Innisfree was not as known to Japanese visitors. So there have been some thoughts about hiring additional Japanese models.But having been notified of SNSD’s Japan advancement we waited for SNSD’s name recognition to rise in Japan. And as SNSD started to become active in Japan recently, the Japanese visitors to Innisfree shops have been increasing more.
3. Change in brand performance after Yoona became the model
Overall the brand revenue increased by 20% compared to the same period last year, and the Innisfree Volcanic Pore Mask
recently unveiled has sold an incredible 100,000 units in one month.
cr:미니팊@dc + silis7noy2@soompi
As an entertainer, Yoona certainly brings to the table what many companies desire – a fresh image, company ‘fanservice’ in shows, and overseas appeal. There’s certainly more endorsements that will come her way~
Here are other images of the Yoong Naver take over:
cr; chinchinhu@twitter
Posted by greeentee
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wow….thx for this….
my yoona…:)
By sam5887 on 2010/10/20 at 10:43 am
I still wouldnt try that product without doing any reserch on it. I wont just buy something just because Yoonas the model
But for pizza. DEFINETLEYY!
But I wish they gave Hyo…..some more attention too(not saying shes not getting any lol)
By Jessica on 2010/10/20 at 10:48 am
*Disables Daum.net in his AdBlockPlus*
By Charlie on 2010/10/20 at 10:53 am
no wonder ..with her popularity herself & with SNSD…although this year she a little bit drown…i hope 2011 will give something more…
By QueChill on 2010/10/20 at 11:01 am
wooow yoona :DD
she’s doing great!
By parkj123 on 2010/10/20 at 11:54 am
Yoong, she always do her best ^^
By Mrs. HaeFishie on 2010/10/20 at 1:13 pm
yoona never fails to dissapoints anyone.. GO YOONG!!
By nurshafikah on 2010/10/20 at 2:30 pm
yoona really is the visual of SNSD…
but i want to see some of miyoungah.
By Dre on 2010/10/20 at 2:44 pm
totally agree with this. Yoona’s is loyal in like…everything lol. She an awesome with fanservice and of course, her beauty is simply amazing
By kiddokiddie on 2010/10/20 at 2:48 pm
…I still wouldn’t eat @ Domino’s, though. Their stuff is gross
By Cleo on 2010/10/20 at 4:14 pm
yeiii, go yoong !!
thanx 4 ur hardwork so us (Yas+sones) can see u everywhere woohooo
but dont forget to rest 😀
By taelink on 2010/10/20 at 6:34 pm
love u yoong!!~~~
By Jill on 2010/10/20 at 6:41 pm
Yoongie JJANG!!!
You always the best with me. <333
By elisevans2 on 2010/10/20 at 6:50 pm
Yoona nv failed as the face of snsd ^^
By Freeze on 2010/10/20 at 8:05 pm
i’d buy rocks if yoong endorsed it. -_-
By ms. awesome on 2010/10/20 at 10:52 pm
YOONA <333333333333 !!!! nvr fails to captivate my heart
By cohen on 2010/10/20 at 11:07 pm
after their debut in japan i thought yuri was heading towards being the face of snsd because she is always centered in the middle so that was good for yuri and she won the glass skin thing so i’m proud of pretty yuri but what about the other girls
:(.
By 4hyo on 2010/10/22 at 12:25 am
so glad yoona is doing well! all the best ^ ^
By LeE on 2010/10/22 at 6:42 pm
My YOONA heheheheh… just perfect hehehehhe…. HEAVEN SENT BEAUTY,,,, heheheheh fighting YOONA,,,, heheheheheh saranghae YOONA…. ^__^,,,, <3<3<3
By panthom174 on 2010/10/24 at 11:37 pm
I hope yoonA will do very well in japan and continue to be the face of snsd 🙂
By Miu Re Rosario on 2011/01/03 at 3:50 am
–yoonA will be forever the face of snsd–
*_* will be forever the best in snsd +_+
& i will forever support you!!
goodluck alwayz.. 😉 ❤ ❤
By yoona-lyn29 on 2011/03/07 at 10:06 pm