Earlier this year, SNSD signed an endorsement contract with Hair Couture, a hair fashion specialist brand and a tenacious player in the lucrative market that is South Korea’s, and also the Asian continent’s desire for wigs and extensions (yep). With SNSD as their models, Hair Couture has been planning an aggressive seize of the hair market, and recently uploaded some photos of the SNSD members using their products.

Here, Taeyeon uses Hair Couture‘s mocha-brown hair extensions with a loose wave to create a casual two-toned look.

Next, Hyoyeon snaps a shot holding up Hair Couture‘s long, wavy, pony-tail clip.

Happy with the products that SNSD helped to develop, Sunny models with Hair Couture‘s black pony-tail wrap extensions.

Jessica looks cute and sweet but the look on her face tells that she really doesn’t know wtf she is doing holding this box and knows nothing of it’s contents. Sica, please pay attention! D:

cr; @haircouture_