Earlier this year, SNSD signed an endorsement contract with Hair Couture, a hair fashion specialist brand and a tenacious player in the lucrative market that is South Korea’s, and also the Asian continent’s desire for wigs and extensions (yep). With SNSD as their models, Hair Couture has been planning an aggressive seize of the hair market, and recently uploaded some photos of the SNSD members using their products.

Here, Taeyeon uses Hair Couture‘s mocha-brown hair extensions with a loose wave to create a casual two-toned look.

Continue reading →