On October 15th, ‘Nightline’, an American nightly news program on the channel ABC, ran a story highlighting K-Pop, from PSY’s ‘Gangnam Style’ to SNSD, calling them “The all girl pop craze sweeping the globe.”
Scenes of fans waving pink hearts greeting SNSD in New York last October for SMTOWN LIVE in NEW YORK were shown as ‘Nightline’ begins to explain K-Pop beyond the success of Gangnam Style. Nightline‘s piece explores the K-Pop industry through SM Entertainment, and even went into the company’s offices for a behind-the-scenes look at the training process. The reporter for Nightline singled out SNSD, saying, ”The hottest act, a nine member girl group called Girls’ Generation.”
Clips from other SM artists’ music videos from Super Junior, f(x), and EXO were shown, as well as SNSD’s music videos including Genie, Run Devil Run, Gee, and The Boys, where the reporter referenced SNSD’s chart topping success.