That’s right, Seohyun has been selected as the new model for LG Healthy Living brand The Face Shop, and will be promoting its ‘Arsainte Eco-Therapy Tonic Weed Essential’ product this fall.

According to a company spokesperson:

We chose Girls’ Generation’s Seohyun as our model because her fresh and smart image fit what the brand is aiming for. We are expecting her to add onto The Face Shop’s new generation-like fresh and feminine charms.

She will begin filming her first CF for the brand this October, alongside SS501 member Kim Hyunjoong.

Honestly, they couldn’t have picked a better person for the job. When it comes to skincare, maknae knows her stuff alright i.e. skin cells begin to grow at 10pm and stops at 2am… and you better BELIEVE IT because Seobaby says so!

Also, remember these?

Source: edaily.co.kr, asiae.co.kr

Credit: ch0sshi@soshified (translation), respective youtube uploaders.