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That’s right, Seohyun has been selected as the new model for LG Healthy Living brand The Face Shop, and will be promoting its ‘Arsainte Eco-Therapy Tonic Weed Essential’ product this fall.
According to a company spokesperson:
We chose Girls’ Generation’s Seohyun as our model because her fresh and smart image fit what the brand is aiming for. We are expecting her to add onto The Face Shop’s new generation-like fresh and feminine charms.
She will begin filming her first CF for the brand this October, alongside SS501 member Kim Hyunjoong.
Honestly, they couldn’t have picked a better person for the job. When it comes to skincare, maknae knows her stuff alright i.e. skin cells begin to grow at 10pm and stops at 2am… and you better BELIEVE IT because Seobaby says so!
Also, remember these?
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Source: edaily.co.kr, asiae.co.kr
Credit: ch0sshi@soshified (translation), respective youtube uploaders.
SNSD Korean 
She really is the perfect choice, but the pictures could have been better. For some reason she looks different.
I LOVE SEOBABY BUT……..she looks old in the pics …………………….faceshop whyyyyyyyyyyy
Thanks for your comments guys, and I do agree. My guess is that The Face Shop is trying to market this new product to a diverse number of customers, young and old, so the pictures are probably used to blur the age gap by giving Seohyun a more mature look. Nevertheless, she never fails to look beautiful.
They edited it a bit too much. Did they remove the baby fat under her eyes? Aw, that’s one of my favorite qualities about Seobaby 😦 Oh well, glad she got this opportunity! 😀 They indeed chose the right model for this – Seohyun is just the epitomy of health!
yeah she does look strikingly beautiful as usual and i can see why our seobabeh was chosen ^^
yup…you choose the right person… XD
SNDS, fighting! ^^
So cute, Seohyun ^__^ and along with krystal haha both of them are cute 😀
Seohyun really never ever fails to show her adorable cute and beautiful face. hehe 😉
and yep. she do look more mature here.
I never knew our innocent maknae could be SOOOOOOOOOO CCCCCCCCCUUUUUTEEEEEEE!!!!!
OMG OMG OMG! Its like a whole new side to her! Ahhh so beautiful and cute!
The pink jacket that seohyun weary jessica weary at star king ?!
Seohyun looks pretty,no matter what 😀 !
Good choice to model for the company’s products though ;).
Cheers !
Kenneth.
I don’t believe it.
Skin cells can grow when you lie down, relax, go into theta brainwave and think of “regenerate skin cells.”
As long as Our Girls have Youth Consciousness, they will remain forever young.
perfect choice, face shop. I envy maknae’s clear, glowing skin. Can’t wait for the CFs!
Both Are Lovely 🙂
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