Extracts from the article:
Be it politics or pop, country wants to play a bigger role in the region.
South Korea is looking to boost its prescence in the region and exploring more ways to strengthen relations with ASEAN, whether is it in bond markets, trade – or pop stars.
At the ground level, it is called the ‘Korean wave’ – an incoming tide of Korean drama, Korean pop and Korean culture that has swept into the region.
Yesterday, South Korean President Lee Myung Bak related the account of a Cambodian minister who had visited him.
“They (Cambodians) don’t know me,” The minister told Mr Lee, “But they know the names of all the Korean actors.”
Meanwhile, the push for the Korean Wave to hit more shores goes on.
Members of teenybopper pop bands Super Junior and Girls’ Generation told reporters that they were ready to take on the challenge of breaking language barriers in reaching out to ASEAN audiences.