SM Entertainment has been known as the “star factory” in the Korean music industry, a moniker well deserved due to their impeccable track record of creating some of the biggest Kpop acts in the dawn of the Korean Wave, a company so influential that it has been steering the direction of the Kpop industry since the 90s. From H.O.T. to S.E.S., to Shinhwa, to BoA, to TVXQ and Super Junior, all former and current SMTown artists have left behind significant legacies with some having reached the highest level of success for any Asian artist. By 2007, SM was gearing up for their next big project, it would prove to be an audacious and risky undertaking – the goal was to push the envelope and create a truly novel and unique female group, with visions to dominate not only Korean music but the entire Asian music market.
SNSD Korean 